Academy Professor, French & Portuguese

What you'll do

Facilitate High-Impact Small Group Coaching Sessions

• Lead multiple live, interactive coaching sessions each week for groups of customers focused on specific HubSpot tools, features, or use cases (e.g., Advanced CRM, Marketing Automation, Customer Agent, Loop Marketing plays)

• Run sessions in alignment with standardized agendas and learning objectives while adapting to the needs and questions of each cohort in real-time

• Demonstrate growing expertise in facilitating workshops where customers work on their real HubSpot challenges and leave having configured something concrete in their portal

• Create supportive learning environments where customers feel comfortable asking questions, sharing use cases, and learning from peers

Create Supporting On-Demand Content

• Develop short educational videos, workbooks, and guides that complement small group coaching topics and enable customers to review key concepts

• Create practical resources that customers can reference when implementing what they learned during coaching sessions

• Design follow-up materials that reinforce session learning and support continued product adoption

• Collaborate with Instructional Designers and content creators to ensure cohesive learning experiences across live and on-demand formats

Drive Product Adoption and Usage Uplift

• Design sessions and supporting content so customers leave with actionable next steps and concrete configurations in their HubSpot portals

• Partner cross-functionality to understand which specific actions and sessions drive the largest usage movement

• Refine content and facilitation approaches based on data showing what drives measurable customer outcomes

• Track how coaching sessions contribute to customer activation, feature adoption, and ongoing product usage

Collaborate Cross-Functionally

• Work closely with Academy, Product, Creative, and Marketing teams to align session topics with product launches, spotlight moments, and strategic initiatives (e.g., AI adoption, Loop Marketing, Customer Agent)

• Provide structured feedback to Product and leadership on what customers are saying and where they're getting stuck

• Ensure coaching insights inform product roadmap and enablement priorities

• Participate in cross-functional projects to develop educational strategies aligned with business goals

Maintain Operational Excellence

• Ensure accurate logging of sessions and attendance via Bevy and HubSpot systems, partnering with operations teams to resolve data integrity issues

• Follow established workflows for customer inquiries about registration, scheduling, or follow-up questions

• Use tools like Asana, AirTable, and Google Suite to coordinate session planning, content development, and track key metrics

• Monitor registration and attendance patterns to optimize session timing, topics, and promotional approaches

Continuously Improve Content and Experience

• Iterate on session content, flow, and activities based on NPS, CSAT, qualitative feedback, and performance metrics (attendance, usage impact, repeat attendance)

• Collect session feedback to continuously improve both live facilitation and supporting on-demand content

• Experiment with new formats (e.g., "Build With" sessions, customer guest speakers, region-specific variants)

• Share insights with the broader team to enhance the small group coaching program and on-demand content library

What you'll bring

Required Qualifications

• Fluency in French and Portuguese

• You have demonstrated experience leading live trainings, workshops, or group sessions (virtual or in-person) where you taught, demoed, and troubleshooted on the fly.

• You possess exceptional facilitation and communication skills—you can read a room, simplify complex topics, and keep diverse audiences engaged and on track.

• You have strong product aptitude and quickly learn new features, connecting them to real-world customer use cases across Marketing, Sales, and Service workflows.

• You effectively communicat…